Nike Savvas vs. Sony Bravia
I know most people will have seen the Sony Bravia ads, but I only just discovered the dedicated website on the Bravia Advert. It’s a great little website with lots of behind the scenes/making of information and video + all sorts of downloads and wot nots. In the making of, I actually found out the balls used weren’t ping pong balls, but the kinds of balls you get as a child, out of those 20c-and-turn candy machines; they’re plastic-rubbery, bouncey and colourful. And hundreds of thousands of them in real time (not slowed magestically like in the ad) are actually quite scary and dangerous…
As much as I adore the Sony Bravia ad however, I can’t help thinking of the similarities it shares with Atomic: Full of Love, Full of Wonder by Nike Savvas. Savvas is one of Australia’s most intriguing contemporary artists. Check out her exhibiton here at ACCA (2005). I was lucky enough to catch the exhibition in Melbourne, last year. It was one of the most amazing, playful and fun installations I’ve yet to see and remember. Brightly coloured ping pong balls in a gradient, subtly fanned to vibrate enough to play with your sense of dimension. Wicked trippy.
They were both created/released in 2005 – I’ve yet to come across anything mentioning the two.
